Premium Tier
Concentrate your scarcest capabilities into a top tier that anchors every plan beneath it and serves buyers who want the ceiling removed.
What it adds
The builder identifies the capabilities in your source files that are genuinely expensive or limited to deliver, then packages them into a top tier priced as a multiple of the plan below rather than an increment. It converts twice, closing the small number of buyers who need it and simultaneously making the middle plan read as measured rather than expensive. The goal is a defensible anchor plus high-value revenue from a minority of accounts.
What your builder is told to do
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The actual instructions, in order.
What your builder is told to do
7The actual instructions, in order.
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Inspect the capability and capacity source files and isolate everything that is genuinely constrained: human time, dedicated infrastructure, bespoke configuration, priority access, or compliance work.
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Verify each candidate is truly scarce before including it, because a premium tier assembled from cheap additions collapses as an anchor and invites comparison shopping.
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Price the tier as a multiple of the plan below rather than a small step above it, since the anchor effect depends on the gap being large enough to reframe the middle plan as moderate.
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Define what the buyer receives in terms of access and response rather than feature toggles, specifying who they can reach, how quickly, and through what channel, using only commitments the source files show can be met.
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Set an explicit capacity limit for the human-delivered components and state how many accounts can be served, so the tier remains deliverable as it sells.
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Design the entry path deliberately, deciding whether this tier is self-serve or requires a conversation, and if it requires one, make the qualifying criteria visible so unqualified buyers self-select out.
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Specify responsive behavior: on mobile, present the tier as a distinct full-width block separated from the self-serve plans with access commitments listed first; on tablet, show it as a wide banner beneath the plan grid with inclusions in two columns; on desktop, place it as the rightmost column of the plan row with visual weight that establishes it as the anchor.
Edge cases it handles
5
The things an agent skips when you only say "build a premium tier".
Edge cases it handles
5The things an agent skips when you only say "build a premium tier".
- Selling more premium accounts than the capacity limit allows degrades every one of them, so the limit must be enforced in the purchase flow.
- A premium customer who downgrades needs a defined transition for any bespoke configuration built for them.
- If response-time commitments cannot be met across time zones, the commitment must be scoped to stated hours.
- Anchoring fails if the gap to the middle plan is too small, so verify the multiple after any price change to lower tiers.
- If the source files reveal no genuinely scarce capability, this tier should be reported as unsupported rather than fabricated.
Definition of done
7
Your builder is required to check every one of these before reporting the work finished.
Definition of done
7Your builder is required to check every one of these before reporting the work finished.
- Every inclusion is a genuinely constrained capability evidenced in the source files.
- The price is a multiple of the plan below, large enough to function as an anchor.
- Access and response commitments are specific and within documented capacity.
- A capacity limit exists and is enforced in the purchase or qualification flow.
- Mobile, tablet, and desktop presentations each position the tier as specified relative to the other plans.
- No service level, availability, or bespoke promise appears that the source files do not support.
- The builder reports which source files supplied capacity and capability data, and lists any commitment it could not verify as deliverable.
Related offer files
Pricing & Packaging Offers
Multi-Product Bundle
Combine separate products into one subscription that solves a whole workflow, priced below buying each product on its own.
Build This Offer: Multi-Product BundlePricing & Packaging Offers
Setup Fee Plus Monthly Offer
Separate the one-time work of getting started from the ongoing service, so the monthly figure stays low and the launch is funded.
Build This Offer: Setup Fee Plus Monthly OfferPricing & Packaging Offers
License Renewal Offer
Renew expiring licenses by showing what was actually used during the term and what continued access protects going forward.
Build This Offer: License Renewal OfferHow it works
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Copy the link
Grab the Markdown blueprint URL for this offer type.
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Give it to your builder
Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.
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It maps, then builds
Your agent reads the blueprint first, then builds the offer into your app around the product, audience, and stack.
Works with your stack
These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.
Need it tighter than that? Customize the offer file and tell it exactly which source docs and stack to use.