Seat Minimum Offer

Anchor team pricing at a floor of seats so every account starts at a viable size while the per-seat rate stays approachable.

Pro moderate Pricing & Packaging Offers

What it adds

The builder uses your cost-to-serve data and account distribution to set a seat floor with included seats bundled into a base price, then defines the incremental rate above it. It converts by keeping the per-seat number low and comparable while ensuring no account is smaller than the support cost it generates. The goal is protecting account economics without raising the headline seat price.

What your builder is told to do

7

The actual instructions, in order.

  1. 1

    Inspect the cost and account-size source files and calculate the account size below which servicing costs exceed the revenue it produces, since that figure determines the floor.

  2. 2

    Set the minimum seat count at or just above that break-even point, then express it as a base package that includes those seats rather than as a restriction the buyer must satisfy.

  3. 3

    Price the base package as a single figure with the per-seat equivalent shown beneath it, so the buyer sees both the commitment and the comparable unit rate.

  4. 4

    Set the incremental seat rate at or below the base per-seat equivalent, so growing the team never feels more expensive per person than starting did.

  5. 5

    Handle the below-minimum buyer explicitly by routing them to an individual or small-team offer rather than refusing them, since a rejected small buyer is a lost future team.

  6. 6

    Define seat-count change rules, covering how additions bill, whether the count can fall back toward the minimum, whether it can go below it, and what proration applies in each direction.

  7. 7

    Specify responsive behavior: on mobile, show base package price, included seats, and per-seat equivalent as three stacked figures with a seat calculator beneath; on tablet, place the calculator beside the package summary; on desktop, render a seat slider with the total, per-seat equivalent, and minimum marker updating live along the track.

Edge cases it handles

5

The things an agent skips when you only say "build a seat minimum offer".

  • An account that shrinks below the minimum needs a stated outcome, whether that is remaining at the base price or moving to a different offer.
  • Buyers who perceive the minimum as a penalty require framing that emphasises included seats rather than a required purchase.
  • Seasonal teams that expand and contract need a rule that avoids repeated proration churn.
  • If the incremental rate exceeds the base per-seat equivalent, growth is discouraged and the pricing must be revised.
  • If cost-to-serve data is missing, the floor is unjustified and must be reported as an assumption.

Definition of done

7

Your builder is required to check every one of these before reporting the work finished.

  • The seat minimum is derived from break-even data in the source files.
  • The offer is expressed as a base package with included seats, not as a restriction.
  • Base price, included seat count, and per-seat equivalent are all displayed together.
  • The incremental seat rate does not exceed the base per-seat equivalent.
  • Below-minimum buyers are routed to an alternative offer rather than blocked.
  • Mobile, tablet, and desktop seat calculator behavior each match the specification.
  • The builder reports which source files supplied cost and account-size data, and lists any floor or rate it set without evidence.

Related offer files

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Build This Offer: Multi-Product Bundle

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Steer buyers toward the plan you want chosen by adding a deliberately weaker option that makes the target look obviously better.

Build This Offer: Decoy Pricing

How it works

  1. 1

    Copy the link

    Grab the Markdown blueprint URL for this offer type.

  2. 2

    Give it to your builder

    Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.

  3. 3

    It maps, then builds

    Your agent reads the blueprint first, then builds the offer into your app around the product, audience, and stack.

Works with your stack

These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.

Need it tighter than that? Customize the offer file and tell it exactly which source docs and stack to use.