Continuity Offer

Trade a one-time transaction for a standing relationship by attaching recurring billing to a need that never finishes.

Pro simple Funnel-Stage Offers

What it adds

The builder examines your source files for the part of the customer's work that recurs weekly or monthly and packages ongoing delivery against it, with the billing cycle matched to the rhythm of the need. It converts by reframing subscription as a permanently solved chore rather than as a recurring cost, and by making the first cycle's value arrive before the second charge does. The conversion event is an active recurring subscription with a confirmed first delivery.

What your builder is told to do

The actual instructions, in order.

1
Read the source files and identify the recurring need with an honest period — if the underlying need is quarterly, monthly billing will churn regardless of copy quality.
2
Define the membership by what arrives every cycle and what accumulates over time, listing both so the reader sees present value and compounding value.
3
Write the first-cycle promise concretely: what the member receives within the first period, timed to land before the second charge posts.
4
Present price as cost per cycle next to the work it replaces per cycle, drawing the comparison only from what the source files substantiate.
5
State the cancellation and billing terms in plain language on the offer page itself — hidden terms are the largest single driver of early-cycle churn and chargebacks.
6
Specify layout: mobile places plan name, cycle price, and join button in the first screen with the recurring deliverables below as a stacked list; tablet uses a two-up deliverable grid; desktop presents plan tiers side by side with the recommended plan visually anchored and terms readable without expansion.
7
Build the member's first-run experience — where they log in, what to do first, when the next delivery lands — because activation in cycle one determines survival to cycle three.
8
Configure billing events, failed-payment retry handling with member notification, and suppression of the join offer for existing active members.

Edge cases it handles

The things an agent skips when you only say "build a continuity offer".

A member's card fails at renewal: retry on a defined schedule and preserve access during the grace window rather than cutting off instantly.
A one-time buyer joins continuity: credit or acknowledge overlapping content so they are not billed for what they own.
The member pauses instead of cancelling: support a pause state with a defined resume date.
Delivery for a cycle slips: notify before the charge posts, not after.
Annual and monthly options both exist: show the annual equivalent clearly without obscuring the monthly figure.

Definition of done

Your builder is required to check every one of these before reporting the work finished.

Billing cadence matches the recurrence of the need as documented in the source files.
Per-cycle deliverables and cumulative benefits are listed separately.
Cancellation and renewal terms appear on the offer page in plain language before purchase.
Mobile, tablet, and desktop layouts each show plan price and join action without scrolling past the fold.
A first-cycle onboarding path exists and triggers immediately on join.
Failed-payment retry, grace access, and member notification are implemented.
The builder reports which source files defined cadence and deliverables, plus unresolved billing assumptions.

Related offer files

Funnel-Stage Offers

Lead Magnet

Turn anonymous cold traffic into named subscribers by trading one narrowly useful asset for an email address in seconds.

Funnel-Stage Offers

Cart Recovery Offer

Close an abandoned checkout by returning the shopper to their exact cart and resolving the friction that stopped them.

Funnel-Stage Offers

Downsell

Rescue a declined offer by re-presenting the same outcome at a smaller scope the buyer can say yes to right now.

How it works

1

Copy the link

Grab the Markdown blueprint URL for this offer type.
2

Give it to your builder

Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.
3

It maps, then builds

Your agent reads the blueprint first, then builds the offer into your app around the product, audience, and stack.

Works with your stack

These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.

Need it tighter than that? Customize the offer file and tell it exactly which source docs and stack to use.