Lead Magnet

Turn anonymous cold traffic into named subscribers by trading one narrowly useful asset for an email address in seconds.

Pro involved Funnel-Stage Offers

What it adds

The builder mines your source files for the single most-requested shortcut your audience already asks about and packages it as a one-problem asset behind a two-field form. Conversion comes from narrowness: a promise so specific the visitor can picture using it today, paired with an instant-delivery moment that proves you keep small promises. The only conversion event that counts here is a confirmed, deliverable email address on the right list segment.

What your builder is told to do

The actual instructions, in order.

1
Read the source files and list every discrete problem they reference; pick the ONE with the shortest path from reading to relief, and discard the rest — a lead magnet that solves three problems converts worse than one that solves one.
2
Name the asset around the outcome and the format, not the topic (outcome + artifact type + time-to-result), so the visitor knows what they receive and how long it takes to use.
3
Write the opt-in block: outcome headline, one clarifying subhead, three to five bullets that each describe a thing inside the asset, and a preview image or contents list rendered from the real asset.
4
Reduce the form to email plus at most one segmentation field, and label the button with the asset noun rather than a generic submit word.
5
Specify responsive behavior: on mobile the headline, single-field form, and button must fit the first screen with the preview below; on tablet allow a stacked hero with the preview at reduced width; on desktop use a two-column split with copy left and preview right, and keep the button reachable without scrolling at common laptop heights.
6
Build the delivery path — instant on-screen access plus an email copy — and place one small next micro-commitment on the thank-you screen that is not a purchase.
7
Wire tracking and routing: tag by which magnet was claimed and which page it came from, suppress the opt-in for already-subscribed visitors, and record the lead event once per unique address.

Edge cases it handles

The things an agent skips when you only say "build a lead magnet".

A returning subscriber lands on the page: recognize the existing record, skip the form, and route straight to the asset without creating a duplicate.
Source files describe several audiences: build one variant per audience with distinct headline and bullets rather than one blended promise that fits nobody.
The asset is large or slow to generate: show an interim access screen with a real progress state, never a silent wait.
Email delivery is delayed or bounces: keep the on-screen copy permanently accessible via the same session link so the lead is not lost to inbox failure.
Traffic arrives from a paid ad with its own claim: match the ad's phrasing in the headline or the visitor will bounce on mismatch.

Definition of done

Your builder is required to check every one of these before reporting the work finished.

The page promises exactly one outcome and the asset delivered matches it with no additional bundled files.
The form collects no more than two fields and submits without a page reload failure state.
First-screen layout is verified at mobile, tablet, and desktop widths with the form reachable without horizontal scroll.
Access is granted on-screen immediately, independent of email deliverability.
Existing subscribers are suppressed from re-optin and are not double-counted in lead tracking.
The thank-you screen contains one non-purchase next step drawn from the source files.
The builder reports which source files it read, which claims came from them, and which assumptions remain unresolved.

Related offer files

Funnel-Stage Offers

Cart Recovery Offer

Close an abandoned checkout by returning the shopper to their exact cart and resolving the friction that stopped them.

Funnel-Stage Offers

Continuity Offer

Trade a one-time transaction for a standing relationship by attaching recurring billing to a need that never finishes.

Funnel-Stage Offers

Backend Offer

Unlock high-ticket revenue from proven buyers by offering the deeper transformation only earned trust makes sellable.

How it works

1

Copy the link

Grab the Markdown blueprint URL for this offer type.
2

Give it to your builder

Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.
3

It maps, then builds

Your agent reads the blueprint first, then builds the offer into your app around the product, audience, and stack.

Works with your stack

These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.

Need it tighter than that? Customize the offer file and tell it exactly which source docs and stack to use.