Create An Order Bump

Insert a single low-friction add-on at checkout that completes the purchase without pulling attention off the main decision.

Free simple Offer Improvement Recipes

What it adds

Fixes the bare checkout page that collects payment and nothing else, missing an easy lift in order value at the point of highest commitment. The AI builder reviews the main deliverable and post-purchase requests in the source files to find the one small item buyers most often need next, then places it as a single checkbox. The outcome is higher average order value with no added friction on the primary conversion.

What your builder is told to do

The actual instructions, in order.

1
Inspect the source files and list items buyers request, purchase separately, or ask about within days of the main purchase. That list is your candidate pool.
2
Filter to items meeting all four bump criteria: complementary to what is being bought, understandable in one line, small relative to the main price, and deliverable without extra coordination.
3
Select exactly one. A checkout offering several add-ons reintroduces the decision-making the buyer has just finished, and conversion on the main item suffers.
4
Write it as a single sentence naming what it is and why it pairs with this purchase, followed by the price. If it needs a paragraph to explain, it is not a bump.
5
Separate structural changes from copy changes: structural work is the checkbox placement, its default state, order total recalculation, and fulfilment for accepters; copy work is the one-line description, the price display, and the pairing rationale.
6
Leave the checkbox unticked by default and update the visible order total instantly on selection, so nothing is added without a deliberate action.
7
Specify responsive behavior: on mobile, the bump sits directly above the pay button as a full-width tappable row with the updated total visible without scrolling; on tablet, it renders inline within the order summary; on desktop, it appears within the summary panel alongside the itemised total.
8
Define tracking: measure bump attach rate, average order value before and after, main offer checkout completion rate, and refund rate on the bump item separately. Rollback rule — remove the bump if checkout completion on the main offer declines at all, since the bump must never cost a primary sale.

Edge cases it handles

The things an agent skips when you only say "build a create an order bump".

Never pre-tick the checkbox or add the item to the total before the buyer selects it.
The bump must not be something the buyer would reasonably expect to be included in the main offer already.
Preserve the checkout's existing flow and speed; if adding the bump increases page weight or steps, resolve that before shipping.
If no candidate meets all four criteria, report that and skip the bump rather than forcing an unrelated item in.
Do not use urgency phrasing, one-time-only wording, or invented savings on the bump line.

Definition of done

Your builder is required to check every one of these before reporting the work finished.

A candidate list is drawn from the source files and filtered against all four bump criteria.
Exactly one bump item is present at checkout, described in a single sentence with its price.
The checkbox is unticked by default and the order total updates visibly on selection.
Before and after average order value and checkout completion rates are both recorded.
Mobile, tablet, and desktop placements of the bump relative to the pay control are each specified.
A rollback trigger tied to any decline in main offer checkout completion is written down.
The builder reports which source files it used and flags any fulfilment assumption for the bump item.

Related offer files

Offer Improvement Recipes

Split Into Tiers

Break a single take-it-or-leave-it offer into tiers that capture buyers at different budgets without gutting the core promise.

Offer Improvement Recipes

Repackage As A Bundle

Merge scattered standalone products into one coherent bundle solving a complete problem, priced below the sum of its parts.

Offer Improvement Recipes

Remove False Urgency

Strip resetting countdowns and invented scarcity from an offer and replace them with real reasons to act now.

How it works

1

Copy the link

Grab the Markdown blueprint URL for this offer type.
2

Give it to your builder

Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.
3

It maps, then builds

Your agent reads the blueprint first, then builds the offer into your app around the product, audience, and stack.

Works with your stack

These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.

Need it tighter than that? Customize the offer file and tell it exactly which source docs and stack to use.