Repackage As A Bundle
Merge scattered standalone products into one coherent bundle solving a complete problem, priced below the sum of its parts.
What it adds
Fixes the catalogue of individually sold items that each solve a fragment, forcing buyers to assemble their own solution and usually buying only one. The AI builder maps existing products in the source files against the stages of a single buyer problem, then combines the ones that form a complete path and prices the set against the separate total. The outcome is a higher-value purchase that is easier to understand than the pieces were.
What your builder is told to do
8
The actual instructions, in order.
What your builder is told to do
8The actual instructions, in order.
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Inspect the source files and define one complete buyer problem from start to resolution, listing the stages a buyer passes through.
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Map each existing product onto a stage. Products that fall outside the journey stay standalone; grouping unrelated items produces a discount, not a bundle.
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Identify stages with no product covering them and decide whether the bundle still forms a complete path. Flag any gap rather than implying full coverage.
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Price the bundle from the sum of individual prices with a stated saving, presenting both figures so the value is arithmetic rather than asserted. Do not restate individual prices as anything other than what the source files record.
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Name the bundle after the problem it resolves, not after the number of items it contains, and order its contents by the stage sequence rather than by price.
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Separate structural changes from copy changes: structural work is the bundle product, combined access or fulfilment, and whether individual items remain purchasable; copy work is the journey narrative, the contents list, and the saving presentation.
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Specify responsive behavior: on mobile, the bundle contents render as a stacked sequence with the stage each item serves as its label and the combined price fixed above the action; on tablet, a two-column grid preserves stage order; on desktop, the journey is shown as a single path with items positioned along it and the saving stated beside the price.
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Define tracking: measure bundle take rate, revenue per visitor against the prior individual-item baseline, and cannibalisation of individual product sales. Rollback rule — restore standalone prominence if the bundle raises unit volume but lowers total revenue per visitor below baseline.
Edge cases it handles
5
The things an agent skips when you only say "build a repackage as a bundle".
Edge cases it handles
5The things an agent skips when you only say "build a repackage as a bundle".
- Preserve the documented individual prices exactly; never inflate a component price to make the bundle saving look larger.
- Buyers who already own one or more components need a stated policy — credit, discount, or an alternative purchase route.
- Do not include a weak product simply to raise the headline value; every item must serve a stage on the journey.
- If a stage has no product, say so plainly rather than implying the bundle covers the entire path.
- Keep individual purchase available unless the source files document a decision to retire it.
Definition of done
7
Your builder is required to check every one of these before reporting the work finished.
Definition of done
7Your builder is required to check every one of these before reporting the work finished.
- A complete buyer journey is defined with stages, and every bundled product maps to one.
- Uncovered stages are flagged explicitly rather than glossed over.
- Bundle price, summed individual price, and the saving are all shown, with component prices unchanged from the source files.
- A policy exists for buyers who already own components, and before and after catalogue structures are documented.
- Mobile, tablet, and desktop presentations of the bundle contents are each specified.
- Revenue-per-visitor and cannibalisation tracking are defined with a written rollback trigger.
- The builder reports which source files it used and flags any product whose price or contents it could not confirm.
Related offer files
Offer Improvement Recipes
Create An Order Bump
Insert a single low-friction add-on at checkout that completes the purchase without pulling attention off the main decision.
Build This Offer: Create An Order BumpOffer Improvement Recipes
Split Into Tiers
Break a single take-it-or-leave-it offer into tiers that capture buyers at different budgets without gutting the core promise.
Build This Offer: Split Into TiersOffer Improvement Recipes
Remove False Urgency
Strip resetting countdowns and invented scarcity from an offer and replace them with real reasons to act now.
Build This Offer: Remove False UrgencyHow it works
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Copy the link
Grab the Markdown blueprint URL for this offer type.
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Give it to your builder
Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.
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It maps, then builds
Your agent reads the blueprint first, then builds the offer into your app around the product, audience, and stack.
Works with your stack
These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.
Need it tighter than that? Customize the offer file and tell it exactly which source docs and stack to use.