Order Bump

Slip a single-checkbox add-on onto the order form that buyers accept without ever leaving the purchase they already decided on.

Pro involved Funnel-Stage Offers

What it adds

The builder reads your product and checkout source files and writes one tightly-scoped complement that sits as a bordered checkbox directly above the payment button. It converts on decision momentum: the buyer has already committed, so a small, obviously-related item priced as a rounding error gets accepted without re-entering evaluation mode. The conversion event is an increase in average order value on the same transaction, with zero added checkout steps.

What your builder is told to do

The actual instructions, in order.

1
Read the checkout and product source files and find the gap the main purchase leaves open — the tool, template, shortcut, or faster path the buyer will want the moment they start using what they bought.
2
Write the bump as a headline, two sentences, and a price; if it needs a third sentence to justify, it is too complex to be a bump and belongs in an upsell.
3
Render it as a visually distinct bordered block placed directly above the payment button, with an unchecked checkbox whose label is a first-person acceptance statement.
4
Ensure the checkbox updates the order total live and in place, with no page reload, no modal, and no navigation away from the form.
5
Set the price relative to the main order so it reads as incremental rather than as a second purchase decision, using only pricing facts the source files support.
6
Define layout expectations: on mobile the bump sits immediately above a sticky pay button with the checkbox target at least a comfortable thumb size; on tablet it spans the form width with the price right-aligned; on desktop keep it inside the payment column so it is never separated from the button by whitespace.
7
Instrument attach rate separately from base conversion, and confirm that declining the bump never blocks, delays, or re-prompts the primary purchase.

Edge cases it handles

The things an agent skips when you only say "build a order bump".

The buyer already owns the bump item: hide it entirely rather than showing an owned state.
The main order fails after the bump is checked: do not charge the bump independently or orphan it.
Multiple bumps are technically possible: limit to one; a second checkbox measurably reintroduces deliberation.
The bump is a physical item: verify shipping and fulfillment implications appear in the total before submission.
Refund of the main order: define whether the bump follows it, and reflect that in the order record.

Definition of done

Your builder is required to check every one of these before reporting the work finished.

Exactly one bump appears on the order form, unchecked by default.
Accepting or declining updates the total inline with no navigation or reload.
Bump copy is under roughly sixty words and its relationship to the main product is explicit.
Mobile, tablet, and desktop placements keep the bump adjacent to the payment button.
Attach rate is tracked as a distinct event from the base order.
Buyers who already own the item never see the bump.
The builder states which source files defined the main product and gap, and which fulfillment assumptions are unresolved.

Related offer files

Funnel-Stage Offers

Lead Magnet

Turn anonymous cold traffic into named subscribers by trading one narrowly useful asset for an email address in seconds.

Funnel-Stage Offers

Cart Recovery Offer

Close an abandoned checkout by returning the shopper to their exact cart and resolving the friction that stopped them.

Funnel-Stage Offers

Win-Back Offer

Recover a lapsed customer by naming what changed since they left and crediting the relationship they already built.

How it works

1

Copy the link

Grab the Markdown blueprint URL for this offer type.
2

Give it to your builder

Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.
3

It maps, then builds

Your agent reads the blueprint first, then builds the offer into your app around the product, audience, and stack.

Works with your stack

These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.

Need it tighter than that? Customize the offer file and tell it exactly which source docs and stack to use.