Add A Paid Diagnostic

Sell a low-priced assessment that qualifies serious buyers, produces real findings, and makes the main engagement an easy yes.

Pro moderate Offer Improvement Recipes

What it adds

Fixes the high-consideration offer where free consultations consume delivery time on prospects who never buy. The AI builder reviews the current sales process and the recurring questions in the source files to design a paid assessment with a standalone deliverable and a defined path into the main offer. The outcome is fewer unqualified conversations and a warmer, better-informed pipeline.

What your builder is told to do

The actual instructions, in order.

1
Inspect the source files and document what is currently assessed during unpaid conversations, how long it takes, and how often it converts.
2
Package that assessment as a standalone product: define its inputs, its process, its written or presented output, and its turnaround, so it holds value even if the buyer never proceeds.
3
Price it as a meaningful commitment rather than a token — high enough to filter casual interest, low enough to be an easy first step relative to the main offer.
4
Define the transition path explicitly: what the findings recommend, how the main offer relates to those recommendations, and whether the diagnostic fee is credited toward it. State the credit policy plainly either way.
5
Separate structural changes from copy changes: structural work is the diagnostic scope, intake, delivery format, scheduling, and the credit mechanism; copy work is the diagnostic's own offer page, the findings framing, and the replacement of the free-consultation call to action.
6
Ensure the diagnostic delivers genuine value independent of the upsell — a buyer who takes the findings elsewhere must still have received what they paid for.
7
Specify responsive behavior: on mobile, the diagnostic's deliverable, price, and turnaround occupy the first screen with the booking action fixed within reach; on tablet, process steps and the deliverable render as paired columns; on desktop, inputs, process, deliverable, and price sit in one view with the main-offer relationship shown below.
8
Define tracking: measure diagnostic sales, completion rate, conversion from diagnostic to main offer, and delivery hours per diagnostic against its price. Rollback rule — reprice or narrow the diagnostic scope if delivery hours exceed the priced assumption, and restore a free entry point only if qualified main-offer conversations fall below the prior baseline.

Edge cases it handles

The things an agent skips when you only say "build a add a paid diagnostic".

The diagnostic must stand alone; never design findings that are unusable without purchasing the main offer.
Preserve any existing free resource that serves early-stage interest rather than removing all no-cost entry points at once.
If the source files show the free consultation converts well already, report that and question whether this recipe applies.
Do not promise specific findings in advance; describe the assessment process and the output format, not the conclusions.
Where the credit policy affects margin, state the credit terms in writing before purchase rather than negotiating them later.

Definition of done

Your builder is required to check every one of these before reporting the work finished.

Current unpaid assessment activity is documented from the source files, including time spent and conversion rate.
The diagnostic has defined inputs, process, deliverable, turnaround, and price.
The standalone value test is documented: what the buyer keeps if they do not proceed.
The credit policy toward the main offer is stated explicitly before purchase.
Mobile, tablet, and desktop layouts for the diagnostic offer are each specified.
Delivery-hours and conversion tracking are defined with a written repricing trigger.
The builder reports which source files it used and flags any assumption about assessment effort it could not verify.

Related offer files

Offer Improvement Recipes

Create An Order Bump

Insert a single low-friction add-on at checkout that completes the purchase without pulling attention off the main decision.

Offer Improvement Recipes

Split Into Tiers

Break a single take-it-or-leave-it offer into tiers that capture buyers at different budgets without gutting the core promise.

Offer Improvement Recipes

Repackage As A Bundle

Merge scattered standalone products into one coherent bundle solving a complete problem, priced below the sum of its parts.

How it works

1

Copy the link

Grab the Markdown blueprint URL for this offer type.
2

Give it to your builder

Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.
3

It maps, then builds

Your agent reads the blueprint first, then builds the offer into your app around the product, audience, and stack.

Works with your stack

These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.

Need it tighter than that? Customize the offer file and tell it exactly which source docs and stack to use.