Add Recurring Revenue

Attach a genuine ongoing service to a one-time offer so renewal is earned by continuing value, not by an auto-charge.

Pro moderate Offer Improvement Recipes

What it adds

Fixes the one-off offer that must find a brand-new buyer every month, with no revenue from customers already served. The AI builder examines what happens after delivery in the source files and identifies the work customers still need, then packages that into a subscription with a stated monthly deliverable. The outcome is a predictable revenue line that buyers keep because it does something, not because cancelling is awkward.

What your builder is told to do

7

The actual instructions, in order.

  1. 1

    Inspect the source files and list every post-delivery request, question, or manual follow-up that recurs across customers. That list is the candidate subscription.

  2. 2

    Filter candidates against one test — does the customer's need genuinely repeat on a cycle, or was it a one-time gap in the original delivery? Fix the gaps in the core offer and subscribe only the genuinely repeating work.

  3. 3

    Define the recurring deliverable concretely: what arrives, how often, and how the customer can tell it happened this month. Vague ongoing access is what makes subscriptions churn.

  4. 4

    Separate structural changes from copy changes: structural work is the billing cycle, entitlement, delivery cadence, and cancellation path; copy work is naming the subscription around its monthly output, positioning it as a continuation rather than an upsell, and stating the cancellation terms plainly.

  5. 5

    Place the offer at the moment of proven value — after the one-time delivery completes — rather than at initial checkout, and make the first cycle's deliverable explicit before any charge.

  6. 6

    Specify responsive behavior: on mobile, the recurring deliverable, price per cycle, and cancel-anytime statement fit one screen with a single action; on tablet, the deliverable list and cadence render in two columns; on desktop, the one-time offer and the subscription appear together so the relationship between them is obvious.

  7. 7

    Define tracking: measure subscription take rate at the offer moment, month-one to month-three retention, and reason codes on cancellation. Rollback rule — if retention past the second cycle falls below the level at which delivery cost is covered, pause new signups and rebuild the deliverable before relaunching.

Edge cases it handles

5

The things an agent skips when you only say "build a add recurring revenue".

  • Never enroll a buyer into recurring billing without an explicit, separate opt-in, and never bury the cadence or the amount.
  • Preserve the one-time offer intact; buyers who decline the subscription must lose nothing they already paid for.
  • If the post-delivery request log shows only one-time gaps, report that and fix the core offer instead of manufacturing a subscription.
  • Do not gate previously included functionality behind the new recurring plan; the subscription must add, never withhold.
  • Keep the cancellation path as easy as the signup path, and state the notice period exactly as the source files define it.

Definition of done

7

Your builder is required to check every one of these before reporting the work finished.

  • A post-delivery request log exists and the subscription deliverable is derived from repeating items in it.
  • The monthly deliverable, cadence, price, and cancellation terms are each stated in plain language.
  • Before and after revenue structures are documented: one-time only versus one-time plus recurring.
  • Nothing previously included in the one-time offer has been moved behind the subscription.
  • Mobile, tablet, and desktop layouts for the subscription offer are each specified.
  • Retention tracking and a written pause trigger tied to delivery cost are defined before launch.
  • The builder reports which source files it used and lists assumptions about delivery capacity it could not confirm.

Related offer files

Offer Improvement Recipes

Create An Order Bump

Insert a single low-friction add-on at checkout that completes the purchase without pulling attention off the main decision.

Build This Offer: Create An Order Bump

Offer Improvement Recipes

Split Into Tiers

Break a single take-it-or-leave-it offer into tiers that capture buyers at different budgets without gutting the core promise.

Build This Offer: Split Into Tiers

Offer Improvement Recipes

Repackage As A Bundle

Merge scattered standalone products into one coherent bundle solving a complete problem, priced below the sum of its parts.

Build This Offer: Repackage As A Bundle

How it works

  1. 1

    Copy the link

    Grab the Markdown blueprint URL for this offer type.

  2. 2

    Give it to your builder

    Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.

  3. 3

    It maps, then builds

    Your agent reads the blueprint first, then builds the offer into your app around the product, audience, and stack.

Works with your stack

These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.

Need it tighter than that? Customize the offer file and tell it exactly which source docs and stack to use.