Upsell

Expand a purchase seconds after it clears by offering the amplified version of the result the buyer just paid for.

Pro simple Funnel-Stage Offers

What it adds

Working from your source files, the builder produces a one-click post-purchase page that offers more speed, more scope, or done-for-you delivery of the exact outcome just bought. It converts because payment details are already captured and the buyer is at peak commitment, so the only question is whether the result should arrive faster or bigger. The conversion event is an additional charge on the stored payment method without a second checkout.

What your builder is told to do

The actual instructions, in order.

1
Study the source files for the purchased product and identify the specific bottleneck the buyer will hit next — time, skill, volume, or implementation — and build the upsell against that bottleneck.
2
Open the page by confirming the original order succeeded and naming what the buyer now owns, so the offer reads as continuation rather than as an interruption before delivery.
3
Frame the upsell along one axis only: faster, bigger, or done for you. Mixing axes forces comparison and collapses one-click conversion.
4
Justify the price as a delta against the order just placed, not as a standalone figure, and state clearly that accepting charges the same payment method.
5
Provide two controls with unequal weight: a prominent accept button and a plain text decline link that continues to delivery — never a modal trap or a repeated pitch after decline.
6
Set responsive expectations: on mobile the offer, price delta, and accept button appear within the first screen with the decline link below the fold's edge but reachable; on tablet keep a single column with a wider media block; on desktop cap the content width so the accept and decline controls remain visually paired rather than pushed apart.
7
Guarantee delivery independence: whether the buyer accepts or declines, the original product must become accessible immediately afterward with no additional step.
8
Track accept and decline as separate events tied to the parent order, and suppress this upsell from anyone who already owns the upgraded version.

Edge cases it handles

The things an agent skips when you only say "build a upsell".

The stored payment method fails on the upsell charge: keep the original order intact and route to delivery with a single retry option.
The buyer refreshes or navigates back: never present the offer twice or double-charge the same order.
The upsell duplicates content in the base product: reduce scope so the buyer is not paying twice for the same material.
The buyer purchased at a discount: ensure the price delta logic still produces a sensible figure.
Session expires before a decision: send the buyer to delivery rather than to a broken offer state.

Definition of done

Your builder is required to check every one of these before reporting the work finished.

Acceptance completes with one click and no re-entry of payment or contact details.
The offer varies the original purchase on exactly one axis: speed, scope, or done-for-you.
A clear decline path leads directly to delivery and is never blocked or repeated.
Mobile, tablet, and desktop layouts keep accept and decline controls visible in the same viewport region.
Original product access is unaffected by the upsell outcome.
Accept and decline events are recorded against the parent order, with existing owners suppressed.
The builder reports which source files described the base product and bottleneck, and which pricing assumptions are unresolved.

Related offer files

Funnel-Stage Offers

Lead Magnet

Turn anonymous cold traffic into named subscribers by trading one narrowly useful asset for an email address in seconds.

Funnel-Stage Offers

Cart Recovery Offer

Close an abandoned checkout by returning the shopper to their exact cart and resolving the friction that stopped them.

Funnel-Stage Offers

Continuity Offer

Trade a one-time transaction for a standing relationship by attaching recurring billing to a need that never finishes.

How it works

1

Copy the link

Grab the Markdown blueprint URL for this offer type.
2

Give it to your builder

Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.
3

It maps, then builds

Your agent reads the blueprint first, then builds the offer into your app around the product, audience, and stack.

Works with your stack

These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.

Need it tighter than that? Customize the offer file and tell it exactly which source docs and stack to use.